The Listing Academy Numbers Tracker: A Free Google Sheet for Listing Agents
You can't fix a weakest link you can't see. The Numbers Tracker is a Google Sheets scoreboard for a listing-based business: one row of activity a day in, an automatic dashboard out, with goals, conversion rates between stages, and what an hour of your prospecting is actually worth.
The scoreboard for a listing business
You can't fix a weakest link you can't see. The Numbers Tracker turns one row of activity a day into a dashboard that does the math for you: goals versus actuals, the conversion rate between every stage, and what each call and hour is actually worth.
What it measures
It follows the whole path in one place. Generate: calls, connections, conversations, and hours. Capture: new leads added. Nurture: emails, texts, posts, new followers, and referrals. Convert: appointments set, presentations given, and listings taken. Then production, income, conversion rates, and dollar productivity, all calculated automatically.
How to use it
Log the Daily Log once a day, set your annual goals on the Goals tab, and read the Dashboard. Don't overthink it. Track for 30 days before you judge anything, then fix the weakest ratio.
Make your own copy
The tracker is a Google Sheet. Grab your own editable copy below; it opens as a fresh copy that's yours to keep.
Get your own copy of the tracker
Drop your first name and email once, and every resource on the site unlocks, this tracker and every new one. We ask a single time.
Already gave us your email? Unlock the downloads.
Common questions
Does the tracker work on mobile?
Yes. It's a standard Google Sheet, so the Google Sheets app on iPhone or Android opens your copy and the daily row takes under a minute to log with one thumb. The dashboard reads best on a bigger screen, so log on your phone and review on your laptop.
Can I automate the tracking instead of typing it in?
Partly. The sheet's own instructions include notes for wiring tools like Zapier or Make to append rows from your dialer or CRM. Automate the counts if you like, but keep the daily look at the sheet, because the review is where the tracker changes behavior, not the data entry.
What if I miss a few days?
Leave them blank and log today. Backfilling from memory produces flattering fiction, and the dashboard handles gaps fine. A tracker with some honest holes in it beats an abandoned one, and the 30-day picture stays useful even at 24 logged days.
Why does the tracker ask for hours prospected?
Because dollar productivity, what an hour of your prospecting is actually worth, is the number that tells you whether to change your activity or your skill. Two agents can make the same calls; the one who knows their per-hour number knows which lever to pull next.
The tracker shows the gap. The system closes it.
Members get live training twice a week, every script and playbook, and coaching on the exact numbers your tracker surfaces. Start for $20 and run the whole thing.
Start for $20