Free resources for winning listings.
Real scripts, checklists, plans, and campaigns from the training our members run every week, organized by the five stages of a listing business. Pick the stage you're stuck in and start there. A new resource is added every other week.
Generate
Create the conversations. Who to call, what to say, and how to handle the pushback that comes with picking up the phone.
The Objection Handling Playbook
25 binary questions for the three objection groups you hear on listing calls: timing, agent, and avoidance. Our most-downloaded resource.
The Old Expired Listings Script
Homes that expired two to five years ago are the least-called sellers in your market. The complete conversation, opening line to appointment ask.
FSBO Scripts: Phone + Text
The full for-sale-by-owner conversation by phone, plus the text messages that get responses from owners who will not pick up.
Capture
The moment someone raises a hand. What you do in the first hour decides whether a lead becomes an appointment.
Nurture
Most sellers do not say yes the first time. The money is in the follow-up, and follow-up is a system, not a feeling.
The Expired Seller Email Campaign
A complete three-email sequence for the expired seller who went quiet: every subject line, every word, and when to send each one.
"We Want to Think About It": The Follow-Up Plan
What to send, when to call, and what to say in the two weeks after a seller stalls, so the door stays open while they decide.
Convert
The appointment is where the listing is won or lost. Walk in with a system instead of a hope.
The Listing Appointment Checklist
Everything to do before, during, and after the appointment, on one page: door, walkthrough, table, pricing, close.
The Appointment Killer Self-Diagnostic
Four things quietly cost agents listings at the table. Score yourself on each one and find out which is costing you, with the fix for each.
Optimize
Know your numbers and the plan improves itself. Measure what matters and fix the weakest link first.
These are the free pieces of a complete system.
Members get the full library, live training twice a week, and new material every single week. Start for $20 and run the whole thing.
Start for $20